Fresh laundry should smell inviting, but some odors can be harder to remove than others. Sweat, body odors, damp fabrics, pet odors, and outdoor smells may linger on clothes, bedding, and towels even after they have been washed.
Snuggle OdorLifter products are designed to bring odor-fighting technology and Snuggle freshness to your laundry routine. Available across select liquid fabric softeners, dryer sheets, and scent boosters, OdorLifter helps fight stubborn odors while adding softness and long-lasting fragrance.
Here is what Snuggle OdorLifter technology does and how to use it in your laundry routine.
Snuggle OdorLifter is an odor-eliminating technology designed to help fight hard-to-remove odors on washable fabrics while having all of the softening benefits of our fabric softener. It combines odor-fighting benefits with the softness and freshness you expect from Snuggle.
The technology is available in different parts of the laundry routine, including liquid fabric softener, dryer sheets, and scent booster crystals. Depending on the product you choose, OdorLifter can help eliminate odors, soften fabrics, provide an extra boost of freshness, or even repel static and pet hair.
Snuggle OdorLifter replaces the previous SuperFresh name, but the focus remains on helping families manage stubborn laundry odors while enjoying long-lasting scent in one product.
Everyday life exposes fabrics to many different smells. Snuggle OdorLifter technology is designed to help fight common household and clothing odors, including:
Body odors
Active and sweat-related odors
Damp or musty odors
Pet odors
Outdoor odors
These smells may show up on gym clothes, everyday outfits, sheets, blankets, pet bedding, towels, and other washable fabrics. OdorLifter can be especially useful for loads that need more than fragrance alone.
Always check the care label before using laundry additives on performance fabrics, flame-resistant clothing, microfiber, or other specialty materials.
OdorLifter products help address odors at different stages of the laundry process.
Snuggle OdorLifter liquid fabric softener is added during the rinse cycle. It helps condition fabric fibers while delivering odor eliminating technology, and depositing fresh fragrance that can last over 3 months out of storage.
Snuggle OdorLifter scent booster crystals are added directly to the empty washer drum before clothing. They dissolve during the wash and provide an additional layer of long-lasting freshness for up to 21 weeks when out of storage.
Snuggle OdorLifter dryer sheets are used in the dryer, where they help reduce static, repel pet hair, fight wrinkles, soften and add fragrance as fabrics tumble.
These products complement your detergent, but they do not replace it. Detergent is responsible for cleaning away dirt, sweat, oils, and stains. OdorLifter products provide fabric-care, odor elimination technology, and fragrance benefits that the cleaning step can’t always cover alone.
Snuggle OdorLifter products are designed for laundry loads where odor control and freshness are top priorities. Here are a few benefits you can find with the OdorLifter liquid fabric softeners, dryer sheets, and scent crystals.
Some smells can remain trapped in fabric fibers after regular wear or exposure to moisture. OdorLifter helps fight hard-to-remove odors caused by sweat, dampness, pets, and everyday activities.
OdorLifter products leave laundry with a fresh fragrance that can extend beyond wash day. Fragrance options include Morning Breeze, which has a powerful fresh burst of citrus, floral, and fruity green notes that leave your fabrics smelling fantastic and Spring Burst, featuring a refreshing blend of red orchid and sparkling raspberries that cozy up to powdery hydrangea and rich vanilla for a fresh spring feeling.
Snuggle OdorLifter liquid fabric softener helps condition fibers during the rinse cycle, leaving compatible fabrics feeling softer and more comfortable.
Snuggle OdorLifter dryer sheets help manage static cling as clothes tumble in the dryer. They also provide a finishing layer of fragrance.
You can choose one OdorLifter product or combine compatible products based on your laundry goals. For example, you might use liquid fabric softener for softness, dryer sheets for static control, or scent booster crystals when you want more noticeable fragrance.
Snuggle OdorLifter technology helps fight stubborn odors on washable fabrics while delivering the softness and fresh fragrance associated with Snuggle. It is designed to help with everyday odors caused by the body, active lifestyles, dampness, pets, and outdoor activities.
OdorLifter is not a detergent or stain remover, and it should not replace proper washing. Instead, it works alongside detergent as part of a complete laundry routine. By choosing the right liquid fabric softener, scent booster, or dryer sheet for your needs, you can help keep compatible fabrics soft, fresh, and ready for whatever comes next.
OdorLifter is the new name replacing SuperFresh within the Snuggle product portfolio. Shoppers may begin seeing the OdorLifter name on liquid fabric softeners, dryer sheets, and scent boosters.
OdorLifter is designed to help fight body, active, damp, pet, and outdoor odors on washable fabrics.
No, detergent cleans clothes by removing dirt, oils, sweat, and stains. OdorLifter products complement detergent by providing odor-fighting, fabric-care, or fragrance benefits.
The technology can help fight odors caused by sweat and can be used on some cotton-containing athleisure clothing. However, fabric softener may affect certain moisture-wicking materials, so always check the garment’s care label. For typical spandex or polyester workout apparel, we recommend using our OdorLifter Scent Boosters.
No, each format provides different benefits, and you can choose the product or combination that best suits your laundry goals.
