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A header image featuring Snuggle Bear, promoting the 'Meet the Bear' page.

Meet the Bear

Snuggle® Bear became a cultural icon soon after his introduction. Discover more about the history of our beloved bear and what he’s doing now.

Introducing the New Snuggle® Bear

Snuggle® Bear got a makeover! He’s not a mascot – he’s an icon. With the same look since the 1980s, it was time for Snuggle Bear to join the modern world. Now animated, our new Snuggle® Bear is always smiling because he’s always cozy.
A bright blue background featuring the Snuggle Bear wrapped in a blue towel, smiling.

Snuggle® Bear Facts

Creator of the Bear Puppet

Snuggle® Bear was created by the legendary Jim Henson Company, the same puppetry company that created the Muppets®. The Snuggle® Bear was introduced to the world in 1986.
A small plush Snuggle Bear puppet wrapped in a white towel, representing the original bear puppet used in marketing.

Voice of Snuggle® Bear

Snuggle® Bear was originally voiced by Corinne Orr, famous voice actress. Corinne is also known for her roles in Speed Racer®, Puss in Boots®, and P B & J Otter®. 
A close-up of a woman speaking into a professional microphone, symbolizing the voice behind Snuggle Bear.

Macy’s Thanksgiving Day Parade

Snuggle® Bear starred in the 1987 Macy’s Thanksgiving Day Parade.
A marching band dressed in red uniforms performing in a parade, referencing Snuggle Bear's participation in the Macy's™ Thanksgiving Day Parade.

Snuggle® Bear USA

Snuggle® Bear visited every state in the United States.
Snuggle Bear waving in front of a blue USA map with white dots marking locations.

Icon of the Year

Snuggle® Bear won “Icon of the Year” from the Madison Avenue Walk of Fame in 2014.
Snuggle Bear in front of a gold medal-style emblem, celebrating its recognition in advertising history.

Snuggle Bear Appearances

Follow Snuggle® Bear's adventures on our social media channels. You can also learn more about the heart and history of our brand by visiting our About Us page and discovering how Snuggle® brings comfort, freshness, and a little extra cheer to homes everywhere.

Snuggle Bear YouTube playlist

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