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A header image featuring Snuggle Bear, promoting the 'Meet the Bear' page.

Meet the Bear

Snuggle® Bear became a cultural icon soon after his introduction. Discover more about the history of our beloved bear and what he’s doing now.

Introducing the New Snuggle® Bear

Snuggle® Bear got a makeover! He’s not a mascot – he’s an icon. With the same look since the 1980s, it was time for Snuggle Bear to join the modern world. Now animated, our new Snuggle® Bear is always smiling because he’s always cozy.

A bright blue background featuring the Snuggle Bear wrapped in a blue towel, smiling.

Snuggle® Bear Facts

Snuggle Bear Appearances

Follow Snuggle® Bear's adventures on our social media channels. You can also learn more about the heart and history of our brand by visiting our About Us page and discovering how Snuggle® brings comfort, freshness, and a little extra cheer to homes everywhere.

Snuggle Bear YouTube playlist